LOKI

The LOKI homepage features a minimalist white background with a black logo in the top left and a navigation menu on the right. A large, clean headline introduces the studio, followed by a series of project images including book covers, artist monographs, and logos arranged in a vertical scroll. A thin black announcement bar at the top provides a link to order the 'Design Against Design' book.The mobile version maintains the minimalist white and black aesthetic but simplifies the layout for a single-column view. The navigation menu is replaced by a hamburger icon, and the large introductory text and project images are stacked vertically to fit the narrow screen width.

LOKI is a multidisciplinary design studio that operates at the provocative intersection of graphic design, cultural production, and social activism. The website serves as a digital portfolio for their high-impact visual work, emphasizing projects that challenge the status quo and engage with contemporary social issues. The visual identity is unapologetically bold and avant-garde, utilizing a high-contrast, typographic-driven aesthetic. By pairing expansive white space with raw, experimental imagery and heavy, distorted lettering, the site communicates a sense of intellectual rebellion and artistic depth. It is clearly tailored for a sophisticated audience of cultural producers, activists, and creative professionals who value design as a tool for systemic change.

Industry

Design

Typefaces
Colors
Buckets
Palette
#FFFFFF
#010101
#404040
#C2C1BF
#808080
#FD7D1E

Technology

Pagespeed
Desktop
39
Performance
95
Accessibility
96
Best Practices
92
SEO
Mobile
42
Performance
95
Accessibility
96
Best Practices
92
SEO
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