Lucci Lambrusco

Lucci Lambrusco is a premium lifestyle wine brand co-founded by Ashley Graham, centered around a dry sparkling red wine crafted in the heart of Emilia-Romagna, Italy. The website serves as a digital storefront and brand storytelling platform, bridging the gap between traditional Italian viticulture and modern, inclusive celebration. It aims to position Lambrusco as an accessible yet sophisticated choice for social gatherings and joyful moments. The visual identity is a masterclass in sun-drenched, aspirational lifestyle branding. Utilizing a warm, earthy color palette of terracotta, cream, and deep reds, the design evokes the warmth of an Italian summer. The typography balances bold, impactful sans-serif headlines with elegant, flowing scripts, creating a sense of both strength and femininity. High-quality, emotive photography featuring Ashley Graham anchors the brand, targeting a modern, fashion-forward audience that values authenticity, inclusivity, and the art of living well.