Neubau

Neubau (NBL) is a Berlin-based design studio operating a highly curated digital storefront for its intellectual and physical outputs. The platform serves as a specialized e-commerce hub for high-end typography, licensing, design publications, and apparel, catering to a sophisticated audience of graphic designers, type enthusiasts, and creative professionals. The visual identity is a masterclass in Swiss-inspired modernism, characterized by a bold, typographic-first approach and a strict grid system. By utilizing massive scale, high-contrast color blocking (vibrant reds, greens, and blues against stark monochrome), and a brutalist layout, the site transforms a standard shopping experience into a rhythmic, editorial showcase of its own design capabilities.