Nouvelle étiquette

The desktop homepage features a minimalist design with a black background and white serif typography. The text is arranged in a large, centered block describing the graphic design bureau, with 'Nouvelle étiquette' written vertically on the left and 'works' and 'more' written vertically on the right edges. The layout is spacious and emphasizes high-contrast, elegant text.

The mobile version maintains the black background and white text but uses a more compact, single-column layout. The vertical side labels are repositioned to the bottom of the screen as horizontal colored bars: a white bar with red 'works' text and a blue bar with white 'more' text.

Nouvelle étiquette is a sophisticated graphic design bureau that positions itself as a hybrid between a creative studio and a research workshop. Based in Metz, France, the agency focuses on the intersection of typography, contemporary art, and literature, seeking deep meaning and intellectual rigor in every commission. Their approach is characterized by a high degree of interdisciplinarity, serving a diverse clientele ranging from cultural associations to large-scale private institutions. The visual identity is unapologetically bold and intellectual, utilizing a high-contrast dark mode aesthetic paired with striking, oversized typography. The design language leans into a modern, experimental sensibility, using vibrant color blocks and a structured layout to guide the user through their philosophical approach to design. It is a website built for an audience of curators, cultural leaders, and design enthusiasts who value substance and conceptual depth over mere decoration.

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