on/Sight

On/Sight is a specialized Shopify Plus conversion rate optimization (CRO) agency designed for enterprise eCommerce brands. The agency positions itself as the strategic engine behind major consumer names, focusing on driving revenue, increasing average order value (AOV), and refining user experiences through rigorous testing and data-driven UX optimization. The visual identity is bold, sophisticated, and unapologetically typographic. Utilizing a high-contrast palette of earthy ochre, deep forest greens, and vibrant oranges, the design breaks away from the sterile, blue-toned aesthetics typical of B2B agencies. The heavy use of oversized serif and sans-serif typefaces creates a sense of authority and modern editorial flair, signaling a brand that is as much a creative partner as it is a technical one.