PST ART

PST ART serves as a high-profile digital gateway for a massive, recurring cultural phenomenon in Southern California. The website functions as an information hub and community builder, connecting the Getty and its regional partners to an audience of art enthusiasts, scholars, and the general public. It aims to build anticipation for its quinquennial exhibitions by fostering a sense of shared regional identity and artistic exploration. The visual identity is bold, sophisticated, and deeply rooted in fine art. By utilizing a striking palette of deep crimson and midnight blues, paired with large-scale, painterly imagery, the design evokes a sense of prestige and cultural depth. The typography is clean and authoritative, while the layout uses high-contrast color blocking to create a modern, editorial feel that mirrors the curated nature of the art experience itself.