Recess


Recess is a lifestyle beverage brand dedicated to providing alcohol-free, functional relaxation through its line of craft mocktails and powders. The website serves as a direct-to-consumer storefront, inviting users to 'relax & unwind' with a product lineup designed to mimic the social experience of cocktails without the hangover. Its purpose is clearly centered on wellness-oriented escapism, positioning itself as a sophisticated alternative to traditional alcohol. The visual identity is a masterclass in sensory branding, utilizing a dreamlike, ethereal aesthetic to evoke the feeling of calm. The design features soft, organic shapes, cloud-like motifs, and a vibrant yet soothing color palette of sky blues, sunny yellows, and pastel pinks. The typography is a mix of bold, approachable sans-serifs and a whimsical, handwritten-style logo, creating a brand persona that feels both modern and effortlessly chill. It targets a wellness-conscious, social-seeking audience that values aesthetic experience as much as functional benefits.



