Saloni Soni

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The desktop homepage features a minimalist dark theme with white typography. A large hero headline reads 'Crafting brand worlds through visual design systems,' followed by a portfolio grid showcasing various projects like MongoDB and Sundance Film Festival with large image thumbnails and project descriptions. Navigation links for 'Saloni Soni' and 'About' are positioned at the top corners.The mobile version maintains the dark aesthetic and large white headline but utilizes a single-column vertical layout. The navigation is simplified at the top, and project entries like MongoDB and Sense are stacked vertically to fit the narrow screen width.

Saloni Soni is the digital portfolio of a high-caliber designer and creative director specializing in the construction of comprehensive brand worlds. The website serves as a curated showcase of professional expertise, highlighting a sophisticated ability to develop visual design systems for high-profile clients ranging from tech giants like MongoDB to cultural institutions like the Sundance Film Festival. The visual identity is defined by a masterful use of minimalism and high-contrast typography. Utilizing a stark, dark-mode aesthetic, the site employs expansive negative space and oversized, elegant sans-serif type to command attention. The design is unapologetically editorial, prioritizing clarity and impact to reflect a premium, design-led approach that appeals to forward-thinking brands and creative agencies.

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Design

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Palette
#030101
#5A2813
#96796C
#735042
#BFADA3
#2B2928

Technology

Databases
JavaScript libraries
Page builders
Programming languages
WordPress plugins
WordPress themes
Pagespeed
Desktop
70
Performance
100
Accessibility
73
Best Practices
100
SEO
Mobile
57
Performance
100
Accessibility
73
Best Practices
100
SEO
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