Shake-It

The desktop homepage features a large hero image of orange cocktails and sliced oranges on a wooden surface. A navigation menu at the top includes links for Opskrifter, Inspiration, and Shop, alongside a search bar and user icons. Below the hero section, a large headline welcomes users to the site with underlined links for inspiration, recipes, spirits, glassware, and merchandise.

The mobile version presents a vertically stacked layout with the hero imagery of cocktails filling the top half of the screen. The navigation is condensed, featuring a hamburger menu icon and a prominent search bar overlaying the image. The welcome text and underlined category links follow below the hero image in a single column.

Shake-It is a comprehensive lifestyle destination dedicated to the art of mixology, serving as a curated hub for cocktail enthusiasts. The platform seamlessly blends educational content with e-commerce, offering a rich library of drink recipes and inspiration alongside a specialized shop featuring spirits, glassware, and branded merchandise. It positions itself as a one-stop shop for anyone looking to elevate their home bar experience. The visual identity is defined by high-impact, sensory-driven photography that emphasizes the textures and vibrant colors of fresh ingredients. The design utilizes a sophisticated typographic hierarchy, employing large, underlined serif and sans-serif fonts that command attention against a warm, organic color palette. The layout is clean and airy, allowing the lush imagery of citrus and cocktails to drive the brand's premium yet accessible aesthetic.

Industry

Food and Drink

Credits