SSENSE XX Martine Rose

A desktop website with a retro teletext aesthetic featuring a cream background and large, pixelated typography. The layout includes a black sidebar on the right containing the SSENSE and Martine Rose logos, a descriptive text block, and a central image of a hand holding a mobile phone. The top of the page features a scrolling ticker with black and white static patterns and the text 'Broadcast currently unavailable'.

The mobile version presents a simplified, vertically stacked layout with the same retro teletext aesthetic and cream background. Large pixelated headers dominate the top, followed by a section of black and white digital static. Navigation controls appear as large, outlined circular icons at the bottom of the screen over a colorful, striped footer.

SSENSE XX Martine Rose is a high-concept digital experience celebrating the 20th anniversary of SSENSE through the lens of designer Martine Rose. The website functions less as a traditional e-commerce storefront and more as a multimedia installation, utilizing a lo-fi, glitch-inspired aesthetic to explore themes of identity, style, and the evolution of digital connection. The visual identity is unapologetically experimental, blending Y2K-era digital artifacts with a brutalist layout. It employs heavy pixelation, distorted typography, and a high-contrast color palette of cream, black, and vibrant digital noise. This design language targets a fashion-forward, culturally savvy audience that appreciates avant-garde art and the intersection of subculture and technology.

Industry

Fashion

Credits