Studio Couleur Vive


Studio Couleur Vive is a creative powerhouse specializing in art direction, creative direction, and graphic design. The studio positions itself as an experimental and boundary-pushing entity, signaled by its irreverent tagline. It serves a clientele looking for bold, unconventional visual identities that break away from corporate sterility in favor of authentic, character-driven design. The visual identity is defined by a sophisticated yet playful minimalism. Utilizing a soft, pistachio-toned palette, the design leans heavily into high-end typography and evocative, lo-fi imagery. The use of elegant script for the logo contrasted against clean sans-serif navigation creates a tension between classic luxury and modern indie aesthetics, making it highly appealing to lifestyle, fashion, and culture-forward brands.



