Studio HanLi

Studio HanLi is a multidisciplinary creative practice specializing in graphic design, typography, and type specimen development. The website serves as a curated portfolio that showcases a diverse range of projects, from editorial design and branding to the creation of original typefaces under their 'HAL Typefaces' imprint. The visual identity is characterized by a vibrant, eclectic, and highly expressive aesthetic. Eschewing traditional corporate minimalism, the site embraces a playful and art-driven approach, utilizing high-saturation colors, hand-drawn illustrations, and a collage-like presentation of work. This design language signals a brand that is deeply rooted in the arts and culture sector, appealing to creative collaborators, publishers, and design enthusiasts who value experimental and characterful visual communication.