SWIMMING

The desktop homepage features a minimalist white background with the brand name 'SWIMMING' displayed in large, dotted typography. Below the header, a grid of project entries includes large rectangular images, such as an exhibition space and a textured orange graphic, accompanied by Japanese text headlines.The mobile version maintains the minimalist aesthetic with a single-column layout. The dotted 'SWIMMING' logo is centered at the top, followed by large, full-width project images and text descriptions stacked vertically for easy scrolling.

SWIMMING is a multidisciplinary design studio led by Tomohiro Okazaki, operating at the intersection of thought-driven design and diverse media. The studio's portfolio spans a wide spectrum, including print media, video production, and large-scale exhibition design, demonstrating a profound ability to translate conceptual ideas into tangible, sensory experiences. The visual identity is defined by a sophisticated, minimalist aesthetic that prioritizes spatial rhythm and typographic experimentation. By utilizing ample white space and a curated selection of high-impact imagery, the website reflects a high-end, intellectual approach to design. It targets a discerning audience of cultural institutions, fashion houses, and brand collaborators who value deep conceptual rigor and cross-disciplinary execution.

Industry

Design

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#FFFFFF
#2B272C
#19161A
#4F4849
#847878
#C3BBBA

Technology

Databases
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Web servers
Pagespeed
Desktop
69
Performance
85
Accessibility
100
Best Practices
85
SEO
Mobile
57
Performance
85
Accessibility
100
Best Practices
85
SEO
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