Techaction

The desktop homepage features a bold red background with a large central dark circular graphic containing glitchy purple textures. Large white sans-serif text reads 'NYC DSA TECH ACTION WORKING GROUP' over the graphic, and a navigation menu with a 'JOIN US' button is positioned at the top right. A stylized icon of a rose emerging from a computer monitor sits in the top left corner.The mobile version uses the same red and white color scheme but features a simplified layout with a hamburger menu icon at the top right. The central graphic and large 'TECH ACTION WORKING GROUP' text are stacked vertically to fit the narrow screen, and a white content card below displays a quote by Michael Harrington.

Techaction is the digital home for the NYC DSA Tech Action Working Group, a community-driven initiative focused on the intersection of technology and social justice. The website serves as a platform for advocacy, education, and mobilization, providing resources, principles, and a space for members to engage with the political implications of technological advancement in New York City. The visual identity is unapologetically bold and activist-driven, utilizing a high-contrast palette of vibrant red, pink, and yellow. It employs a neo-brutalist aesthetic characterized by heavy, impactful typography, raw graphic elements like the rose and computer icon, and a sense of digital urgency. This design choice effectively communicates a grassroots, disruptive energy that targets socially conscious tech workers and political organizers.

Industry

Design

Colors
Buckets
Palette
#FFFFFF
#F11644
#09060E
#FEA400
#3E2B52
#9C9BA0

Technology

Pagespeed
Desktop
79
Performance
83
Accessibility
100
Best Practices
91
SEO
Mobile
68
Performance
83
Accessibility
96
Best Practices
91
SEO
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