Toiletpaper Magazine

The desktop homepage features a large, surreal hero image of a woman hugging a giant lightbulb against a blue sky with white clouds. A black navigation bar at the top contains white text links for Exhibitions, Tour 360, Video, Social, Contact, and Credits, alongside colorful red and white brand logos. Below the hero image, a collage of vibrant, high-contrast photographic artworks is arranged in a grid.The mobile version presents a simplified layout with a centered 'TOILETPAPER' logo in a red box at the top and a hamburger menu icon on the right. The surreal hero image of a woman hugging a giant lightbulb remains the central focus, followed by a vertically stacked grid of colorful, eclectic photographic images.

Toiletpaper Magazine is a surrealist, picture-based publication that defies traditional editorial boundaries through provocative and absurd visual storytelling. Founded by Maurizio Cattelan and Pierpaolo Ferrari, the platform serves as a high-concept art hub, blending fine art photography with a pop-culture sensibility to challenge the viewer's perception of reality. The design identity is unapologetically maximalist, characterized by a vibrant, saturated color palette and a collage-like layout that mirrors the magazine's eclectic content. Utilizing bold, heavy typography and a playful, almost chaotic grid, the website creates an immersive digital experience that appeals to art collectors, fashion enthusiasts, and creative professionals seeking avant-garde inspiration.

Design

Colors
Buckets
Palette
#3768AC
#F1F0DE
#5194D0
#161517
#E6AF3B
#B3CCE0

Technology

Analytics
  • Google Analytics
CDN
  • jsDelivr
Cookie compliance
  • iubenda
Hosting
JavaScript libraries
Miscellaneous
  • HTTP/3
Video players
Pagespeed
Desktop
83
Performance
77
Accessibility
58
Best Practices
83
SEO
Mobile
46
Performance
75
Accessibility
54
Best Practices
83
SEO
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