TRAÇA

The desktop homepage features a light blue grid background with a stylized map of Lisbon's neighborhoods like Alval, Chelas, and Marvila. Various colorful rectangular shapes are scattered across the grid, and a navigation bar at the top includes links for Traça, Arquivo, and Sobre. At the bottom, a dark grey navigation bar contains date-specific buttons for October 19th through 25th.

The mobile version displays a zoomed-in view of the blue grid and colorful rectangular elements, focusing on a smaller portion of the map. The top navigation is simplified with the title 'TRAÇA' and a 'MENU' button, while the bottom date-specific navigation bar is removed from the immediate view.

TRAÇA is a digital platform dedicated to the 3rd Showcase of Family Archive Films, serving as a curated hub for historical and personal cinematic exploration. The website functions as both an informational guide for the exhibition and a digital archive, connecting audiences with the intimate narratives found within private film collections. It targets cultural enthusiasts, historians, and film lovers interested in the intersection of personal memory and public art. The visual identity is unapologetically experimental, utilizing a neo-brutalist aesthetic that favors a structured grid system and a playful, almost tactile graphic language. The design employs a muted yet diverse color palette of geometric blocks against a technical blueprint-style background, creating a sense of organized chaos. This high-contrast, typographic approach communicates a modern, avant-garde sensibility that aligns perfectly with a contemporary art showcase.

Industry

Art and Culture