Traza

The desktop homepage features a split-screen hero image with a close-up of wooden chairs on the left and a textured material surface on the right. A minimalist navigation menu with links like 'Nosotros' and 'Servicios' is at the top, and the headline 'Tu elección sostenible' is centered over the imagery. The color palette is composed of warm, earthy tones like wood, tan, and beige.

The mobile version simplifies the layout into a single vertical view, focusing on the textured material background. The navigation is condensed into a 'Menú' button at the top right, and the headline 'Tu elección sostenible' is positioned centrally over the image.

Traza is a curated furniture and equipment provider specializing in sustainable solutions for both public and private spaces. The brand positions itself as a strategic partner for interior design and architecture, offering a meticulously selected catalog of furniture and accessories that prioritize environmental responsibility and high-quality craftsmanship. The visual identity is defined by a sophisticated, editorial aesthetic that mirrors the tactile nature of its products. Utilizing expansive, high-resolution imagery of textures, materials, and craftsmanship, the website employs a minimalist layout with bold, impactful typography. The design language communicates a sense of modern luxury and conscious living, appealing to architects, designers, and high-end commercial clients who value both form and ecological integrity.

Industry

Real Estate

Credits