tria

tria is a sophisticated independent publishing platform that bridges the cultural landscapes of Zurich and Beijing. The website serves as a digital gallery and archive for unique print projects, focusing on the intersection of contemporary art, graphic design, and new forms of media. It acts as a curated space for cross-disciplinary thinkers to explore and redefine how ideas are mediated through physical and digital matter. The visual identity is defined by a rigorous, minimalist aesthetic that prioritizes the tactile quality of the published works. Through a clean, grid-based layout and expansive use of white space, the design allows the photography of various printed objects to take center stage. The typography is understated yet authoritative, reflecting a high-end, editorial sensibility that appeals to artists, curators, and design enthusiasts seeking intellectual and aesthetic depth.