1Above

The desktop homepage features a large hero image of blue and black luggage with the text 'TRAVEL. WORK. PARTY. RECOVER.' overlaid in white and yellow. Below, a clean white layout presents several feature sections with large lifestyle images and headings like 'Arrive Ready' and 'Travel Friendly.' A product section showcases Berry Flavour effervescent tablets with a 'Feel Your Best' call to action button.

The mobile version presents a vertically stacked layout optimized for small screens, starting with the hero image and large text. The feature sections follow in a single column, and a large light-blue pop-up modal titled 'NEW TO 1ABOVE?' covers the center of the screen with 'YES, LET'S GO!' and 'NO THANKS' buttons. A floating 'Help' button is visible in the bottom right corner.

1Above is a premium wellness brand dedicated to optimizing the travel experience through science-backed hydration and recovery solutions. The website serves as a direct-to-consumer storefront for their signature travel drink tabs, specifically engineered to combat jet lag and support recovery during work, travel, or social engagements. By positioning itself as 'First-Class Wellness,' the brand targets high-performance individuals, frequent travelers, and professionals who view time as their most precious commodity. The visual identity is clean, energetic, and highly legible, utilizing a bright, high-contrast color palette of deep blues, crisp whites, and vibrant yellows. The design employs bold, heavy typography to command attention, mirroring the decisive and efficient nature of the product itself. Through the use of lifestyle imagery—ranging from sun-drenched travelers to close-ups of travel gear—the site successfully bridges the gap between functional supplement science and the aspirational lifestyle of global mobility.

Industry

Wellness