Ubac

The Ubac homepage features a large hero image of a dark blue, waterproof sneaker hanging by a carabiner against a split light gray and dark background. Centered text reads 'ULTRA WATERPROOF AXOLO R-SKIN®' with call-to-action links for 'Women' and 'Men' below. The navigation bar at the top includes links for Woman, Man, News, and Vision, alongside a shopping bag and user icon.The mobile version shows a vertically oriented hero image of the waterproof sneaker with the headline 'JUSQU'À -40% LE GRAND DÉSTOCKAGE' centered in white text. The layout is simplified with a hamburger menu, user icon, and shopping bag icon in the header. A large cookie consent banner appears at the bottom of the screen.

Ubac is a premium eco-conscious footwear brand specializing in high-performance, sustainable sneakers. The website serves as a digital flagship for their collections, emphasizing their commitment to local European manufacturing and the use of innovative recycled materials like Axolo R-Skin®. The brand's purpose is to bridge the gap between high-fashion aesthetics and environmental responsibility, offering products that are both ultra-waterproof and infinitely light. The visual identity is defined by a sophisticated, minimalist aesthetic that leans into high-end editorial photography. Using a split-screen hero layout and a clean, grid-based structure, the design communicates a sense of modern luxury and technical precision. The typography is bold and authoritative, set against a palette of deep, natural tones and high-contrast imagery that highlights the tactile textures of the recycled wool and waterproof surfaces. It targets a discerning, environmentally-aware urban audience that values both style and ethical craftsmanship.

Industry
Credits

Design

Colors
Buckets
Palette
#F9F9F7
#120C03
#272726
#9E9B97
#7B6E5B
#D1CFCC

Technology

Pagespeed
Desktop
38
Performance
91
Accessibility
96
Best Practices
100
SEO
Mobile
30
Performance
96
Accessibility
96
Best Practices
100
SEO
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