Unsubscribe

The desktop homepage features a large hero banner with two women against a white tile background and the headline 'PRODUCTS FOR PEOPLE WHO SWEAT' in bold black and pink text. Below the banner, a pink section highlights product benefits with icons, followed by a 'CHOOSE YOUR HAIR TYPE' section with four product categories. The design uses a bright color palette of pink, white, and lime green.

The mobile version displays a vertically stacked layout starting with a hero image of two women and the 'PRODUCTS FOR PEOPLE WHO SWEAT' headline. Below the hero, product options like 'SWEATY HAIR REFRESHER' and 'SKIP DAY SPRAY' are shown with large product images and descriptive text. The navigation is condensed into a hamburger menu, and a lime green border frames the content.

Unsubscribe is a high-energy, direct-to-consumer beauty brand specializing in functional hair and body care for active lifestyles. Positioned as a post-workout essential, the brand offers targeted solutions like hair refreshers and oil-absorbing sprays designed specifically for people who sweat. The website serves as a high-conversion storefront that bridges the gap between fitness and grooming, catering to a demographic that values efficiency, confidence, and on-the-go freshness. The visual identity is unapologetically bold and Gen-Z leaning, utilizing a high-contrast palette of electric pink, neon lime, and crisp white. The design employs heavy, typographic-driven layouts and a neo-brutalist aesthetic characterized by thick black borders and chunky, sans-serif fonts. By combining lifestyle photography of diverse, active individuals with a vibrant, almost pop-art color scheme, the brand establishes a playful yet authoritative presence in the wellness and beauty space.

Industry

Beauty

Credits