Hipo

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The desktop homepage features a deep red background with large, bold white and red typography. The layout is split into two columns of text describing Hipo's history and transition, with a small red truck icon in the top left and a navigation menu at the bottom left. A 'Scroll to continue' prompt and a 'BAKERS' logo are positioned at the bottom.The mobile version uses a single-column layout on a deep red background, stacking the large 'We were Hipo' headline above the descriptive text. A white circular hamburger menu icon is prominent in the top right, and the 'BAKERS' logo appears in a white pill-shaped button at the bottom right.

Hipo serves as a digital retrospective, documenting the legacy of a high-impact tech studio that transitioned from consulting to product building. The site functions as a curated portfolio and historical archive, showcasing a diverse range of successful digital products across sectors like fintech and gaming. It is designed to honor the agency's past achievements while signaling its evolution into an independent product house. The visual identity is bold, unapologetic, and deeply rooted in modern editorial design. Utilizing a high-contrast color palette—alternating between deep crimson and stark white—the site employs massive, impactful typography to command attention. The aesthetic leans into a sophisticated neo-brutalist style, characterized by clean layouts, expansive whitespace, and a confident use of scale that positions the brand as a seasoned authority in the digital product space.

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Pagespeed
Desktop
92
Performance
85
Accessibility
100
Best Practices
100
SEO
Mobile
61
Performance
85
Accessibility
100
Best Practices
100
SEO
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