Werkhouse

The desktop homepage features a purple-tinted hero image of a man in front of a bookshelf with the headline 'Welcome to Werkhouse.' and a 'Watch 2021 film' call to action. A white navigation bar at the top contains the Werkhouse logo on the left and links for Why, Who, What, Results, Insight, and Contact on the right.The mobile version shows a vertically oriented, purple-tinted hero image with the 'Welcome to Werkhouse.' headline and 'Watch 2021 film' link centered. The layout is simplified, focusing on the large-scale imagery and centered text, with the logo positioned at the top left.

Werkhouse serves as a specialized bridge between academic design education and professional studio practice, offering an immersive training alternative for emerging talent. By blending creative direction, strategy, and account management into a weekend-intensive format, the platform provides high-potential creatives with the real-world experience necessary to navigate the professional landscape. The visual identity is defined by a bold, monochromatic purple color palette that exudes a sense of modern energy and creative authority. Utilizing large, confident typography and high-impact photography, the design feels both approachable and highly professional. The minimalist layout and clean navigation prioritize clarity, ensuring that the focus remains on the human-centric stories and the transformative impact of their training programs.

Industry

Design

Typefaces
Colors
Buckets
Palette
#8769EB
#6143C5
#FFFFFF
#7E5FE2
#7254D6
#9073F3

Technology

Analytics
  • Cloudflare Browser Insights
CDN
  • Cloudflare
  • jsDelivr
JavaScript frameworks
Miscellaneous
  • HTTP/3
RUM
  • Cloudflare Browser Insights
Pagespeed
Desktop
38
Performance
94
Accessibility
96
Best Practices
100
SEO
Mobile
29
Performance
89
Accessibility
96
Best Practices
100
SEO
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