Women in Soccer

The desktop homepage features a minimalist light gray background with a large, stylized logo composed of a circular 'Women in Soccer' emblem, a bold black 'W', and vibrant green and magenta geometric shapes. A prominent green 'CLICK' button with a plus sign sits at the top, while a white call-to-action bar at the bottom invites users to 'JOIN OUR SQUAD! Become a member'.The mobile version maintains the minimalist gray aesthetic and large stylized logo but rearranges the elements into a vertical stack for a narrow screen. The top features a large green 'TAP SCREEN' button, followed by the circular emblem, the black 'W', and the colorful geometric blocks, with the membership call-to-action bar anchored at the bottom.

Women in Soccer is a vibrant, community-driven platform dedicated to empowering women within the global soccer industry. Through a blend of professional development resources, job opportunities, and social connectivity, the site serves as a central hub for female professionals and allies looking to navigate and elevate their careers in the sport. The visual identity is unapologetically bold and energetic, utilizing a neo-brutalist aesthetic characterized by high-contrast neon colors, massive typography, and geometric abstraction. The design breaks away from traditional sports media tropes, opting instead for a playful, graphic-heavy approach that feels modern, inclusive, and distinctly youthful. This high-impact visual language perfectly mirrors the disruptive and empowering mission of the organization.

Industry
Credits

Design

Colors
Buckets
Palette
#E5E5E5
#25E14B
#FFFFFF
#010202
#E428FE
#646565

Technology

Pagespeed
Desktop
69
Performance
76
Accessibility
96
Best Practices
77
SEO
Mobile
43
Performance
76
Accessibility
96
Best Practices
77
SEO
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