Yesterday*

Yesterday* is a specialized e-commerce platform dedicated to preserving and commercializing New Zealand's rich visual history. By curating and restoring archival photography, the brand transforms historical landscapes, urban scenes, and cultural snapshots into high-quality, large-scale art prints. The site serves as a bridge between nostalgia and modern interior design, catering to history enthusiasts, collectors, and those looking to add a sense of place to their living spaces. The visual identity is unapologetically bold and high-impact, utilizing a striking combination of electric blue and a soft, off-white background. The design leans heavily into a modern neo-brutalist aesthetic, characterized by massive, condensed typographic treatments and playful, sunburst-style graphic elements. This energetic approach prevents the historical subject matter from feeling dusty or academic, instead positioning it as vibrant, contemporary art for the modern home.