Arnob

Arnob (also known as Dada) is a high-impact personal brand website for a design-led founder and interim Head of Design. The site serves as a professional landing page for ambitious founders and VC-backed startups seeking a 'design co-founder' rather than a traditional agency. It positions Arnob as a strategic partner capable of scaling UX, design systems, and go-to-market strategies with the speed and taste of a seasoned entrepreneur. The visual identity is unapologetically bold and modern, utilizing a high-contrast, typographic-heavy layout. By pairing large, expressive serif and sans-serif typefaces with a clean, light background and striking cut-out photography, the design communicates authority and personality. The aesthetic leans into a sophisticated minimalist style that feels both premium and approachable, perfectly mirroring the 'hands-on, no overhead' value proposition.