Bad Bad Not Good

Bad Bad Not Good serves as the sophisticated digital portfolio for web designer Tetsuro Shimura. The site functions as a curated index of creative works, spanning typography, graphic design, and web development. It is designed to showcase a high level of technical precision and artistic sensibility, positioning the designer as a versatile creator capable of handling both conceptual and execution-heavy projects. The visual identity is rooted in a high-contrast, minimalist aesthetic that leans heavily into experimental typography and hand-drawn elements. By utilizing a stark monochrome palette and a structured, list-based layout, the site achieves a brutalist yet refined look. The use of organic, sketchy lines against a rigid grid creates a compelling tension, appealing to a design-conscious audience of creative directors, brand managers, and fellow technologists who value avant-garde digital craftsmanship.