Define American

The desktop homepage features a large, bold headline reading 'Humanizing the immigrant narrative, one story at a time.' below a navigation menu with links for About, Our Work, StoryLab, and Shop, alongside a yellow 'Donate' button. A large hero image of Jose Antonio Vargas is positioned below the headline, set against a light lavender background.

The mobile version simplifies the layout, replacing the horizontal navigation menu with a hamburger menu icon and a prominent 'Donate' button. The large headline remains central, followed by the hero image and a text block describing the organization's mission, all presented on a light lavender background.

Define American is a mission-driven culture change organization dedicated to humanizing the immigrant experience through the power of narrative. Led by Pulitzer Prize-winning journalist Jose Antonio Vargas, the platform serves as a bridge between complex political discourse and the lived realities of diverse communities, aiming to foster empathy and shift public perception. The visual identity is bold, energetic, and unapologetically modern. Utilizing a high-contrast palette of vibrant purple, bright yellow, and cyan, the design breaks away from traditional non-profit aesthetics to embrace a contemporary, activist-driven look. Massive, heavy typography dominates the layout, creating a sense of urgency and authority, while the use of layered color blocks and dynamic imagery positions the brand as a forward-thinking media and advocacy powerhouse.

Industry

Non-Profit