Écotable

Écotable is a dual-sided platform dedicated to the ecological transition of the food service industry. It serves as both a sustainability certification for restaurants and a discovery guide for eco-conscious consumers, bridging the gap between professional impact measurement and consumer demand for responsible dining. Through its curated directory, educational blog, and specialized podcast, the platform fosters a community centered on sustainable gastronomy and CSR initiatives. The visual identity is sophisticated and grounded, utilizing a deep forest green and warm earthy tones to evoke a sense of nature and culinary authenticity. The design employs a clean, professional layout with high-quality, appetizing food photography that emphasizes freshness and quality. By balancing a structured, trustworthy interface with inviting imagery, the brand successfully appeals to both serious industry professionals and lifestyle-oriented diners seeking ethical dining options.