Generation Hull

Generation Hull is a dedicated social impact platform designed to empower the youth of Hull by unlocking creative career pathways. The website serves as a central hub for its 'Fight for Our Creative Futures' programme, connecting young people with work experience, local events, and a network of professional artists. It functions as both an informational resource for stakeholders and an inspirational gateway for the next generation of creatives. The visual identity is striking and modern, utilizing a sophisticated dark mode aesthetic that feels both urgent and premium. Through the use of bold, oversized typography and high-contrast imagery, the design communicates a sense of importance and professional credibility. The layout is clean and structured, employing a rhythmic use of large-scale photography and vibrant purple accent buttons to guide the user through its mission-driven narrative.