Joy Li

Joy Li is a vibrant digital portfolio and storefront for a Sydney-based graphic designer and illustrator. The website serves as a creative hub where the artist explores the intersections of design, gender, race, and cultural identity. Through a curated mix of professional design projects and personal illustrations, the site functions as both a professional showcase for potential clients and a commercial platform for her unique art prints and merchandise. The visual identity is unapologetically bold, characterized by a maximalist approach to color and composition. Utilizing a high-contrast palette of lime greens, electric pinks, and deep purples, the design mirrors the energy of the artist's work. The layout employs a loose, masonry-style grid that allows her diverse illustrations to breathe, while the heavy, serif typography lends an editorial, sophisticated edge to the playful and culturally rich imagery.