New Layer

New Layer is a high-energy post-production house operating out of Berlin and Cologne, serving a creative clientele that demands bold, contemporary visual storytelling. The website functions as a high-impact digital portfolio, prioritizing large-scale imagery and a seamless, immersive browsing experience that showcases their technical prowess in video and photography production. The visual identity is unapologetically avant-garde, characterized by a striking use of vibrant, saturated color blocking—specifically a dominant lilac palette—and oversized, expressive typography. By eschewing traditional corporate layouts in favor of a maximalist, editorial aesthetic, the brand positions itself as a trendsetting player in the media landscape, appealing to fashion, lifestyle, and high-end commercial agencies.