new olds blog

The desktop homepage features a minimalist grid layout of design project cards, each containing a large image, title, designer name, and social engagement metrics. The design uses a clean white background with black text and red accent elements. A large, stylized red 'O' and 'S' graphic frame the content area.

The mobile version presents a single-column vertical scroll of the design project cards, prioritizing large imagery and text readability. The navigation is condensed, and the large red 'O' and 'S' decorative elements are repositioned to frame the narrower viewport.

new olds blog is a curated digital platform dedicated to exploring the intersection of design tradition and modern innovation. Serving as an archival and editorial space for the Institute for Foreign Cultural Relations (ifa), the site documents exhibitions, designers, and the evolving dialogue of global design culture. It functions as both a scholarly resource and a visual journal for curators, academics, and design enthusiasts. The visual identity is a bold, experimental fusion of Brutalist layouts and high-concept typography. Utilizing a high-contrast palette of striking reds, deep blacks, and stark whites, the design employs massive, overlapping letterforms and a non-linear grid that challenges conventional web navigation. The aesthetic is unapologetically avant-garde, mirroring the very 'new olds' philosophy it promotes by blending archival sensibilities with a disruptive, contemporary digital interface.

Industry

Art and Culture