Ongoing Projects

Ongoing Projects is a sophisticated London-based graphic design studio led by Houman Momtazian, specializing in high-concept visual storytelling for the arts and culture sectors. The studio’s digital presence serves as a curated portfolio, showcasing a multidisciplinary approach that spans print, digital, branding, and environmental design. Its purpose is to bridge the gap between conceptual depth and striking aesthetic execution, providing a platform for work that is both honest and intellectually engaging. The visual identity is defined by a rigorous, minimalist framework that allows the vibrant, tactile nature of the studio's projects to take center stage. Utilizing expansive negative space, a restrained typographic hierarchy, and a clean layout, the design reflects a modern, editorial sensibility. This aesthetic choice targets a discerning audience of cultural institutions, artists, and creative professionals who value clarity, intentionality, and a high degree of craftsmanship in design.