Pokus


Pokus is a Zurich-based digital creative studio specializing in the intersection of UX design, web development, and creative coding. The website serves as a high-impact portfolio for a boutique agency that bridges the gap between technical engineering and sophisticated digital storytelling. Its purpose is to showcase complex digital products—ranging from interactive network maps to mobile e-publications—to a sophisticated client base looking for bespoke web applications. The visual identity is defined by a striking, high-contrast Swiss aesthetic. Utilizing a bold, typographic-driven layout, the site employs a stark black-and-white foundation punctuated by large-scale project imagery. The design language is unapologetically minimalist and functional, leaning into a brutalist-inspired grid system that prioritizes clarity and structural hierarchy. This confident, editorial approach positions the agency as a premium, expert partner for high-stakes digital transformation.











