Standard

Standard is a premium renovation and lifestyle design firm based in the Kansai region of Japan. The website serves as a sophisticated digital portfolio for their high-end residential and commercial renovation projects, specifically highlighting their '& spice' collaboration series which integrates professional lifestyle experts to create curated, comfortable living spaces. The visual identity is rooted in a refined, minimalist aesthetic that mirrors the quality of their craftsmanship. Utilizing a soft, warm color palette of creams and earthy tones, the design emphasizes airy, light-filled photography and ample white space. The typography is elegant and understated, targeting a discerning audience of homeowners and business owners in Osaka, Kyoto, and Hyogo who value modern design, bespoke furniture, and seamless spatial planning.